Sunday, October 2, 2011

RE: What could SWA & Novo Learn from each other

Serendipity is an accidental discovery of something pleasant. Southwest's staff are not only congenial and service minded, but they are also taking the message about good atmosphere out into the cabin. Effort has been put into creating a good atmosphere within an environment that is normally highly standardized. The safety-instruction talk before take off is accompanied by music and presented by a steward or stewardess. There is no doubt that the passengers are actually astonished.

Novo Norkdisk, a Danish health-care company
has shown a superior performance in the company’s stock price performance compared with competitors and NYSE Arca Phamaceutical Index. Long-term financial targets that it set for itself have been met or exceeded. Besides the traditional information – financial growth, profitability, return and cash generation (primarily in relation to its employees and patients) and environmental performance (including carbon emissions resulting from its energy usage and water consumption). The company reports both when it is and when it is not meeting targets in both areas.

SouthWest Airlines and Novo Nordisk can learn from each other that when the company's organizational behavior is directed towards the good of its employees and welfare of its consumers, the financial remuneration will follow, as evidenced by accolades by Fortune magazine, Public Stock Exchange high, positive performance rankings.
References:
http://www.people.hbs.edu/reccles/Insight_Article_2011.pdf
http://www.people.hbs.edu/reccles/Insight_Article_2011.pdf

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